You've outgrown the marketing engine that got you here.

We help ambitious ecommerce and direct-to-consumer brands that need more from their marketing, but aren't sure where to look. Our senior-led team finds what's holding growth back and fixes that first.

Apply for a Growth Audit See How Hale Works

Trusted by brands across North America

  • Saje Natural Wellness
  • ASICS
  • Orangetheory Fitness
  • tentree
  • Vitruvi
  • Fratello Coffee Roasters
  • Nixon
  • Libro Credit Union
  • Bromwich+Smith
  • Trail Appliances
  • Miele
  • Stonz
  • BN3TH
  • Wilder Institute / Calgary Zoo
  • Tool Shed Brewing

Certified partners

  • Google Partner
  • Meta Business Partner
  • TikTok Marketing Partner
  • Microsoft Advertising Partner

Sound familiar?

What got you here won't get you there.

  • Growth is outrunning the team and the systems behind it.
  • Results have flattened, and nobody can say exactly why.
  • Spend keeps rising, and it's harder to say what it's buying.

Hale is built for brands like yours: brands that have reached an inflection point and are ready for change.

What got you here won't get you there A grey line rises from initial success, through growing pains and the last agency or last big change, then dips at the current pain point. Where change starts, with Hale, a gold line climbs through a growth audit, the initial takeover, and optimize and expand. 1234 5Change starts here 67
  1. Initial success
  2. Growing pains
  3. Last agency or last big change
  4. Current pain point
  1. Growth audit
  2. Initial takeover
  3. Optimize and expand

What we all want is simple.

You put a dollar into the machine and you get many dollars back. But not every machine is created equal. We build the machine that gives you the most possible return on your investment.

Our clients' average return in 2026: every $1 of marketing spend returned $6.20 in revenue. Industry average: $2.87.

*Average revenue for every $1 of marketing spend across Hale clients, first half of 2026.

Examples

In their words

  • “What we at Fratello Coffee have appreciated most about working with Hale is their truly comprehensive outlook on long-term success. Unlike other agencies that rush tactics without a bigger picture in mind, Hale brings a clear vision of brand, brand voice, and overall strategy, while also taking the time to educate and align us along the way. Their team has been patient, understanding, and consistent in their communication, while also showing the flexibility to adapt strategies when it serves the greater goals. It's been a collaborative partnership that feels both strategic and supportive.”

    Russ Prefontaine, President, Fratello Coffee Roasters

  • “Our partnership with Hale has been a great growth driver for us. Their ongoing optimizations consistently move the needle, and our brainstorming sessions always spark fresh ideas. What we value most is their ability to uncover and test new acquisition channels, keeping us ahead of the curve. They've become a trusted extension of our team.”

    Director, Integrated Marketing, High Liner Foods

See all our work

The fix isn't more hands, it's applying experience at scale.

You don't need more people in the room.

We don't believe in the bait and switch. The senior people you meet are the people who do the work, across strategy, paid, organic, creative, web, AI and analytics, in one connected system.

We only hire senior people, and they stay in your business week to week. We're not reliant on junior interns doing the work.

Who we work with

We work with brands that are…

  1. Scaling fast, but the system is cracking.

    Growth is outpacing the marketing built to support it. You need senior strategy before something breaks.

  2. Stalled, and nobody knows why.

    The old playbook stopped working. Paid is getting less efficient, and the reports explain what happened but not what to fix.

  3. Good business, unreliable marketing.

    The business is profitable and well managed, but you've never been able to get a handle on marketing that works.

Growth takes more than one channel working alone.

Hale connects the disciplines that drive growth: strategy, paid media, search, AI, websites and measurement. Each has a clear job, and they work as one system.

The growth model

All marketing comes down to three things.

More of the right people see your brand. More of them buy. And each new customer costs less and is worth more. Strategy sets the targets for all three, and measurement keeps score.

  1. Attention

    More of the right people see the brand.

    Paid media, SEO, GEO and content, aimed at people likely to buy.

  2. Conversion

    More of them buy.

    Offers, landing pages and a website that makes buying easy.

  3. Efficiency

    Each customer costs less and is worth more.

    Budget moved to what works, plus retention and repeat purchase.

How we get there

  1. Strategy
  2. Traffic
  3. Conversion
  4. Retention
  5. Measurement

The team

Senior people who know what to do.

When growth pressure is high, your budget shouldn't be a training ground.

Every Hale client works with senior strategists and practitioners who stay close to the plan and to the day-to-day work. A senior team of 20 experienced marketers, plus a roster of specialist contractors, across Toronto, Calgary, Vancouver and New York.

Meet the team

  • Matt Bergmann

    Co-Founder & President

  • Michael Perry

    Co-Founder, CTO/CIO

  • Lindsay Goodyear

    SVP & Managing Director

The Performance Growth Audit

Find what's actually holding growth back.

Learn your HALE score: a clear read on how your strategy, media, organic, website and measurement are performing, and a straight answer on what to fix first. We can't do this for everyone, so it starts with a short application.

Example report. Every audit is scored on your own accounts.

What we review

  • Growth goals and business priorities
  • Paid media performance
  • Organic visibility and search demand
  • Website and landing-page conversion paths
  • Analytics and measurement gaps
  • Channel alignment and wasted effort

What you get

  • A clear diagnosis of what's holding growth back
  • Priority opportunities across the marketing system
  • Recommendations on what to fix, scale, pause or test
  • A practical roadmap for the next stage of growth
  • Direct input from senior Hale strategists and practitioners

The pressure to grow is real. Here's where to start.

Find your HALE score